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Groupon’s Advertising Obscenity
In my 53 years on earth, I have never witnessed a more tasteless, vulgar and morally repulsive example of exploitative marketing than this Groupon ad that ran on the Super Bowl tonight. Can you imagine...
View ArticleGroupon Digs the Hole Deeper
It’s been a little more than 24 hours since Groupon aired the most offensive advertising campaign in history, and the company’s response to the outpouring of negative commentary has been a textbook...
View ArticleHow Groupon Could REALLY Break the Mold
Groupon remained silent the second day after its offensive ad campaign ran on the Super Bowl. The Wall Street Journal quotes spokeswoman Julie Mossler as saying “we don’t really have anything else to...
View ArticleGroupon Relents
Four days after its offensive ad campaign began, Groupon did the right thing and pulled the plug. CEO Andrew Mason posted an apology on the company blog that was a vast improvement over the explanation...
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